fresh! the meal prep co.
Analysis
fresh! the meal prep co. have revolutionised the meal prep game in the North. Their approach to healthy, balanced meals focuses on a sustainable and enjoyable diet. They don’t produce your typical chicken, potatoes and veg. We’re talking Parmos (a classic Teesside dish), steak, pancakes, pulled pork, meatballs and more that all fit in specific calorie-controlled packs.
fresh! dipped their toes in the advertising water by using boosted posts to reach more people in the North East but had never developed a full paid social strategy before reaching out to us.
What we did
We immediately scrapped the boosted posts and prepared a full paid social strategy to take over the North East.
Campaigns specifically focused on our three core areas, acquisition, retention and remarketing. Using this core approach, we were able to find new customers by serving them delicious looking adverts.
As fresh! operates a subscription-based model for regular deliveries, we launched a separate strategy to help keep users coming back for more.
Results
"I've been working with cbsocial now for a few months. I know quite a lot about ads myself so didn't really think it would have been that big of a deal to my business. After meeting, our ads got launched and the ROI was £36 for every £1 ad spend. Can't recommend these guys enough!"
Matt Jordinson, Founder of fresh! the meal prep co.